Behaviour Change

#79: Interview with Jay Vidyarthi

By 16th July 2017 August 16th, 2017 No Comments

In this episode, we speak with the award-winning experience designer and researcher, Jay Vidyarthi. He guides teams through a human-centered approach to creating useful products, systems, and services. His focus on meaningful work has led to a strong and diverse portfolio with notable projects promoting mindfulness and improving healthcare.

Forbes recently named Jay in a list of “10 world renowned meditation tech experts.” He used a lean, iterative process to design Muse: the brain sensing headband, a successful consumer product experience which gives you feedback on your brain while you meditate. His related academic work on a persuasive technology for mindfulness called Sonic Cradle has been published and well-cited in the literature on human-computer interaction.
Jay also helped launch A Mindful Society, a Toronto conference which attracts 500+ mindful leaders in healthcare, education, business and government every year. Jay leads a unique design thinking approach to co-create each event directly with the audience.


What you will learn in this episode

  • Some of the issues with the technology and mindfulness industry
  • Mindfulness and the role of the attention economy
  • How our environment and institutions influence the technologies we create
  • Why your workplace and your designs should align with your values
  • Is technology’s role, ultimately, to disappear?
  • Why mindfulness is a form of personal activism in the Attention Economy

Resources mentioned in the show


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Lawrence Ampofo

Director & Founder at Digital Mindfulness
Dr. Lawrence Ampofo is a digital strategy and foreign policy professional, with over 10 years providing advisory on strategic digital change. As the Founder and Director of Digital Mindfulness and Semantica Research, Lawrence focuses on increasing the capacities of companies to implement digital strategy across major transformation programmes by promoting new ways of working and collaboration in an age of digital distraction and information overload.
Lawrence Ampofo
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