Podcast #45 Petter Neby: Distraction-free Tech

By 24th June 2016Design

In this episode we speak with the founder of the Swiss electronics company Punkt, Petter Neby. Punkt focuses on creating electronic devices that are premium but do not overwhelm people by distracting them with features we do not need.

Punkt has received widespread support from celebrities such as Eddie Redmayne and is at the forefront of the movement to reduce the amount of technology in people’s lives.

What you will learn in this episode:

  • Why it is ok not to use a smartphone
  • The pros and cons of a ‘Swiss Army Knife’ phone and a ‘DumbPhone’

Resources mentioned in the show


MP01 Mobile Phone

Petter Neby

Lawrence Ampofo
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Lawrence Ampofo

Lawrence Ampofo is a thought leader on the impact of digital technologies on humans and society. Lawrence is a political scientist, strategic communications expert, author, trainer and speaker who focuses on the impact of emerging digital technologies on the geopolitical system and global business.
Lawrence Ampofo
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