Podcast #45 Petter Neby: Distraction-free Tech

By 24th June 2016 October 13th, 2016 No Comments

In this episode we speak with the founder of the Swiss electronics company Punkt, Petter Neby. Punkt focuses on creating electronic devices that are premium but do not overwhelm people by distracting them with features we do not need.

Punkt has received widespread support from celebrities such as Eddie Redmayne and is at the forefront of the movement to reduce the amount of technology in people’s lives.

What you will learn in this episode:

  • Why it is ok not to use a smartphone
  • The pros and cons of a ‘Swiss Army Knife’ phone and a ‘DumbPhone’

Resources mentioned in the show


MP01 Mobile Phone

Petter Neby

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Lawrence Ampofo

Director & Founder at Digital Mindfulness
Dr. Lawrence Ampofo is a digital strategy and foreign policy professional, with over 10 years providing advisory on strategic digital change. As the Founder and Director of Digital Mindfulness and Semantica Research, Lawrence focuses on increasing the capacities of companies to implement digital strategy across major transformation programmes by promoting new ways of working and collaboration in an age of digital distraction and information overload.
Lawrence Ampofo
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