Introducing Our Guest
Nicolaj Siggelkow is the David M. Knott Professor of Management at the Wharton School, University of Pennsylvania. He is a Co-Director of the Mack Institute for Innovation Management. Having spearheaded groundbreaking research on strategy, Nicolaj has been named a Fellow of the Strategic Management Society, the world’s leading association of strategy researchers.
What You’ll Learn
In this episode, Nicolaj discusses the potential for companies to ethically connect with their customers, the role of consumers in these new relationships with companies, and the reason why companies that collect and resell customer data will increasingly have to offer a greater exchange of value in the eyes of consumers.