Digital Transformation

#127 Connected Strategies with Nikoaj Siggelkow

By 14th July 2019 No Comments
Nikoaj Ziggelkow

Introducing Our Guest

Nicolaj Siggelkow is the David M. Knott Professor of Management at the Wharton School, University of Pennsylvania. He is a Co-Director of the Mack Institute for Innovation Management. Having spearheaded groundbreaking research on strategy, Nicolaj has been named a Fellow of the Strategic Management Society, the world’s leading association of strategy researchers.

What You’ll Learn

In this episode, Nicolaj discusses the potential for companies to ethically connect with their customers, the role of consumers in these new relationships with companies, and the reason why companies that collect and resell customer data will increasingly have to offer a greater exchange of value in the eyes of consumers.

Resources Mentioned In The Show

Ziggelkow & Digital Mindfulness
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Lawrence Ampofo

Director & Founder at Digital Mindfulness
Dr. Lawrence Ampofo is a digital strategy and foreign policy professional, with over 10 years providing advisory on strategic digital change. As the Founder and Director of Digital Mindfulness and Semantica Research, Lawrence focuses on increasing the capacities of companies to implement digital strategy across major transformation programmes by promoting new ways of working and collaboration in an age of digital distraction and information overload.
Lawrence Ampofo
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