Podcast #20 BJ Fogg: Persuasive Technology & Behavioural Design

By 24th October 2015Design

In this episode Professor BJ Fogg, Director of the Persuasive Technology Lab at Stanford University, talks to host Lawrence Ampofo about technology’s increasing role in influencing human behaviour and how that influence can be used to create good habits, better health and, even world peace!

Professor Fogg is the author of several books including Persuasive Technology, Texting 4 Health and Mobile Persuasion and a preeminent thought leader on the use of technology to change behaviour. His academic and industry work focuses on persuading people via social media and social networks, how to build influence on the web and using mobile phones to influence behaviour.

Resources mentioned in the show

Lawrence Ampofo
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Lawrence Ampofo

Lawrence Ampofo is a thought leader on the impact of digital technologies on humans and society. Lawrence is a political scientist, strategic communications expert, author, trainer and speaker who focuses on the impact of emerging digital technologies on the geopolitical system and global business.
Lawrence Ampofo
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