Design

Podcast #20 BJ Fogg: Persuasive Technology & Behavioural Design

By 24th October 2015 No Comments

In this episode Professor BJ Fogg, Director of the Persuasive Technology Lab at Stanford University, talks to host Lawrence Ampofo about technology’s increasing role in influencing human behaviour and how that influence can be used to create good habits, better health and, even world peace!

Professor Fogg is the author of several books including Persuasive Technology, Texting 4 Health and Mobile Persuasion and a preeminent thought leader on the use of technology to change behaviour. His academic and industry work focuses on persuading people via social media and social networks, how to build influence on the web and using mobile phones to influence behaviour.

Resources mentioned in the show

Lawrence Ampofo
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Lawrence Ampofo

Director & Founder at Digital Mindfulness
Dr. Lawrence Ampofo is a digital strategy and foreign policy professional, with over 10 years providing advisory on strategic digital change. As the Founder and Director of Digital Mindfulness and Semantica Research, Lawrence focuses on increasing the capacities of companies to implement digital strategy across major transformation programmes by promoting new ways of working and collaboration in an age of digital distraction and information overload.
Lawrence Ampofo
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