We’ve heard it a lot: “Do people actually need Freedom?” The short answer: yes!
Of course, we have our own bias – and that of over 1,000,000 Freedom users! But what’s most compelling is the growing body of rigorous and important research in the fields of distraction and productivity. This research shows a staggering need for people to gain control over their relationship with technology.
Studies show that every time you check email, a social feed, or respond to a notification, your mind requires 23 minutes of re-focus time to get back on task. It’s a phenomenal cost to our entire workforce and to each of us individually as we strive to do our best work.
Willpower, much like other resources, is finite. We only have so much and we use it up fast. Ignoring distractions takes effort that results in a temporary depletion of willpower. And while we try to ignore it or shut it off, the digital world is intentionally designed to win the battle.
It’s easy to say “just turn it off” or “just quit it”, but research shows that it’s not at all easy to do. Our brains crave the rewards triggered by digital distractions – the tiny hits of dopamine that keep us checking, responding, nibbling away…
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